To coincide with the film debuting at Cannes, Netflix released the film's first look trailer online. Starring Ahn Seo-hyun, Tilda Swinton, Jake Gyllenhaal, Paul Dano, Steven Yeun, Lily Collins, Devon Bostick, Byun Hee-bong, and Shirley Henderson, the Netflix-produced and distributed feature tracks the struggle to stop a multinational corporation from kidnapping the titular monster.
When the lights finally went down, the appearance of the red Netflix logo sparked boos and then cheers from some in the notoriously boisterous Cannes audience. There were boos when the Netflix logo appeared at Friday's morning press and industry screening and then jeers when the film had to be briefly halted 10 minutes in to fix an aspect-ratio problem. "So much information, plot elements in there".
The Cannes film festival is, in many ways, created to be the pinnacle of movie respectability, providing screenings of high-concept, classy art pictures that give creators a chance to show off their genius.
Netflix sparked uproar in France by refusing to put the movies on general release there, where subscription services must wait three years to stream films after they show in cinemas.
Cannes quickly apologized for the incident in a statement, saying the faulty exhibition was "completely due to the technical staff of the festival". The movie theater will forever be the first choice for films.
Netflix's presence at Cannes has been deemed controversial with critics hitting out at their inclusion and a new rule introduced for next year requiring films to have had theatrical distribution in French cinemas. Either way, who knew a film about a young girl and her super-pig named Okja would make me so weepy?
The row took an unexpected turn on Wednesday, when jury president Pedro Almodovar said he would not give the two Netflix movies a chance to compete for the Palme. "And, most importantly, they need to taste f***ing good". Okja is part of a "contest" for farmers around the world to grow the biggest super-pig, and when Johnny and the Mirando team come to visit, it's clear Okja is the victor. The only thing I'm not quite sold on is the design and animation of the very obviously computer-generated title creature as it ambles along. I'm fine, he can say anything.
'I think it's truly a blessing when any art gets to reach one person, let alone hundreds of thousands upon millions of people'.