Microsoft's Xbox One X promises to be the most powerful console ever when it launches later this year, but power doesn't mean much without games that take full advantage of it. The Xbox One X even features a highly optimized power mode that scales the power needs on a hardware level called the Hovis Method. On the Russian market for Xbox One X will start to implement November 7.
That said, the key market for Xbox One X is the existing Xbox user base, as an upgrade to the latest model.
"The Xbox One X is for the gamer who's experienced, whether they're a PC gamer or a current-gen console gamer, and they want the best console experience available".
Spencer's remarks illustrate the reasoning behind companies' desire to output more powerful consoles generation after generation - those gamers Spencer referred to keep on wanting better, more polished gaming experiences than the last generation was able deliver. For example, they are aware that the Xbox One X won't the most sold product next year. It's a "shorter" game, and has a $30 price point.
But even with all of this horsepower, there's no guarantee that every game will run at native 4K with 60 frames-per-second. With 326GB/sec memory bandwidth, game graphics, Microsoft claims, will be faster and more detailed. There was a great story, massive open world, and excellent combat - all of which made Jade Empire a must-play title for everyone on the Xbox back in 2005, even if you didn't enjoy role-playing experiences in the first place. The Xbox One games and accessories you already own are compatible with Xbox One X, so if you're an Xbox gamer, chances are you already have a library of games that will look and play better on Xbox One X.
This is another area where the Xbox One outperforms the competition, with the 12GB of RAM included in the newest of the three consoles, with the RAM also being delivered at 326GB/s.
"That is important and we are going to invest".
The war of gaming consoles is going to get intensified by a new entrant this year.
Original Xbox backwards compatibility coming to Xbox One was one of the highlights of Microsoft's press conference at E3 2017.
And what makes the Xbox One X so interesting for Microsoft is that the kind of folks who buy "premium" consoles like it and the PlayStation 4 Pro are the kind of folks who not only buy more games, they also tend to buy more accessories, and services than the average customer.