Over the weekend, some people started to notice that the stock keyboard on their HTC had started to display ads while they were using it.
HTC has now issued an official statement on this advertising fiasco, stating: "Due to an error, some HTC customers have reported seeing ads on their phone's keyboard".
HTC's partnership with TouchPal provides the company's devices with a different version of the keyboard compared to what you might see if you download TouchPal from the Play Store.
The uproar started when the free version of TouchPal, which comes as the default on the HTC 10, started to show adverts. And since they are the customer's first recourse, users will naturally blame them or come to them for solutions or both. Intentional or not, it seems like it could cost HTC some keyboard users. And HTC's response has only managed to rile up users even further. It also means that HTC could be in the process of removing the ads for good. As a temporary measure, HTC suggests uninstalling the most recent updates to the keyboard app. That is the differentiating factor that infuriated many HTC device owners and sideline commenters. Perhaps it was an error on HTC's part or maybe the company simply failed to anticipate the heated backlash. "We're working to fix the error and remove these as quickly as possible", the tech giant tweeted.