But it looks like Amazon could be preparing their own messaging service, called 'Anytime by Amazon'. The company is apparently running surveys amongst its customers in order to ascertain the most sought after features.
"Based on the images I've been provided, Anytime by Amazon seems to be an all-in-one feature rich service that could even rival social networks", the AFTV report stated. The service will also have video special effects and masks, photo filters, and even activities such as ordering food, playing games, and listening to music. Amazon is already a flourishing retail giant, and is likely to allow users to shop directly within the chat app, integrating within it other utility services too as making reservations, paying bills and chatting with businesses.
The app will keep chats and messages private and encrypted.
The main hurdle for this app will be resistance from users, who will not want to switch to something new now. It will also provide shopping access to users by bringing them to Amazon e- commerce website.
The company does own video streaming site Twitch, but has largely stayed away from competing directly with Facebook, Twitter, Snapchat, and Instagram. Amazon is also pushing its Alexa digital assistants on smartphones, and the HTC U11 was the latest one to get the Alexa.
Candy Crush requests on Facebook are annoying and Amazon's messaging app could add to this sorrow. Further, it's believed that Anytime will let you reach your friends just by using their name (without the need of their phone numbers).
It's worth pointing out that Amazon hasn't officially announced Anytime, so it's possible that this service will never actually be released. As few months back it launched an App Chime, similar to Skype for video conferencing.