"He keeps alternating [between], 'You're not that great, but you could be fantastic, ' and she keeps falling for him because of his talent", executive producer Al Jean told EW. The "Shape of You" singer appeared when his unnamed character's voice caught the attention of young Arya Stark played by Maisie Williams, as she was riding through the forest.
"Game of Throne" narrates the story of noble families tussling to have control of the most powerful political seat; the Iron Throne; while keeping watch on the "White Walkers" leading hordes of the undead towards the invasion from the North. She asked the so-far unseen group what the "pretty song" was and the camera panned to Sheeran, who smiled and said: "A new one". Sheeran's appearance was, within a show so prized for its detailed world-building, a bit meta and a bit jarring. Along with free trials for the services, it's likely many fans signed up just to check out the first episode of season 7. But the cameo was actually much more than just a cameo. In particular, Arya received a lot of positive attention thanks to her scene-stealing vengeance in the cold open. The "Me Before You" actress admitted that whilst she "works hard" for her roles, she understands there's a degree of luck involved in securing parts, and said her parents anxious about her profession at first.
@grinchhands quipped: "Game Of Thrones: we're a prestige show please take us seriously".
"For years, we tried to get Ed Sheeran on the show to surprise Maisie, and this year we finally did it", Benioff said at SXSW back in March when announcing the singer's casting, as reported by Variety.