"We hope Watch will be home to a wide range of shows - from reality to comedy to live sports".
By hosting original programming, Facebook could boost ad revenue and give people a reason to frequently return to the News Feed for content they can't get anywhere else. "We want any publisher/creator who is interested to be able to create a show in the future", a Facebook spokesperson tells me. The feature is only available to users in the United States for now, but once Facebook deems it worthy enough, "Watch" will roll out worldwide.
The Watch tab on Facebook is a place where you can discover shows your friends are watching and follow your favorite shows and creators so you don't miss any episodes. "You'll find sections like 'Most Talked About, ' which highlights shows that spark conversation, 'What's Making People Laugh, ' which includes shows where many people have used the "Haha" reaction, and 'What Friends Are Watching, ' which helps you connect with friends about shows they too are following", according to Facebook's blog post announcing Watch.
The new Watch Tab will start to roll out to a limited number of people in the U.S., and the plan is to bring it to more people soon. If successful, Watch could stem the ad-load slowdown for the rest of the year that Chief Financial Officer David Wehner warned about last month when Facebook filed its quarterly earnings. Some shows, of course, will be done live, or include live segments.
Shows that follow a narrative arc or have a consistent theme. Each episode features a new child, a new chef, and a new recipe. The social media giant is just one of many technology companies funding original shows, from Snap Inc.to Google's YouTube to Amazon.com Inc. Unsurprisingly, the food doesn't always turn out as expected. It can be a chance to share an experience and bring people together who care about the same things.
Facebook also has signed a deal with Major League Baseball that will allow Watch to broadcast one live game each week.
As for its own original content, Facebook's aim is to essentially show creators what it thinks will work on Watch, and has funded programs that fall into the community-oriented and episodic categories. Candidates are nominated by Mike's fans on Facebook. Facebook says that it will make it available to more people soon but did not share specific dates. Also, the Shows section will be open to a limited group of creators, but access will be given to everyone soon.