Other tech firms such as Amazon, Netflix, Apple have also tried to entice more users to spend more time on their sites by releasing video content. "We'll be introducing Watch to a limited group of people in the USA and plan to bring the experience to more people soon", Danker said.
What separates Facebook Watch from Youtube is the fact that Facebook acts more as a discovery platform for people to find things in their News Feed, noted Oren Katzeff, Head of Programming for Tastemade.
" Our goal is for Watch to be a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work, " reads Facebook blog post.
YouTube will soon be rolling out a new visual scheme that will help video content creators understand more about how their videos can be monetised.
Facebook said the shows would include videos of the Women's National Basketball Association, a parenting show from Time Inc and a safari show from National Geographic. On the larger scale, these are great figures that can quickly outpace most competition; and when Watch gains more popularity.
According to Facebook, "Watching video on Facebook has the incredible power to connect people, spark conversation, and foster community".
Ironically, Facebook has been challenged with proving out engagement and viewability for advertisers, despite its growing volume of video content.
All the while the Watchlist will be used to ensure users don't miss shows they like - with the latest episodes appearing in the Watchlist once a show has been "followed".
In due course, Facebook says it will rollout 'Shows, ' the platform for episodic content, to all content creators.
Shows are made up of episodes - live or recorded - and follow a theme or storyline. Group Nine Media, the parent of NowThis News, The Dodo and Thrillist, said it is launching a whopping 24 shows across its various brands.
James Murdoch, CEO of 21 Century Fox, praised the value of those incumbent online video platforms during the broadcaster's Q2 earnings call Wednesday, calling YouTube TV and Hulu's live TV offering "significantly valuable" in diversifying pricing models and expanding access to TV content for viewers. Labels and publishers insist that they only ever agree to the terms enjoyed by the Google company because the aforementioned safe harbour results in rights owners having a greatly weakened negotiating hand when deal making with YouTube.