Thailand has announced a smoking ban on 20 of its beaches, including some in major tourist destinations such as Phuket, Koh Samui and Krabi.
Horse riding on Hua Hin beach, a popular activity for domestic and global tourists.
The ban, effective from November 1, will be imposed on popular beaches across Thailand, including Patong beach in the southern city of Phuket, the eastern city of Pattaya and Hua Hin and Cha Am south of the capital.
"There will be designated areas for smoking on each beach away from the sea", said Jatuporn Buruspat, the department's director general of the country's Department of Marine and Coastal Resources (DMRC).
Thailand primarily implemented the ban on 20 beaches but said that if it is successful, the measure could be uniformly adopted nationwide.
How big is the environmental impact of cigarette butts on beaches?
The penalty for violation of the prohibition envisages a year in jail or a monetary penalty in the amount of 100 thousand baht (three thousand dollars).
According to data from the Center for Research and Development of Marine and Coastal Resources, the Andaman Sea and Gulf of Thailand beach resorts are littered with trash and cigarette butts.
The DMCR also said that discarded waste made up a third of all rubbish collected. "No more lighting up while strolling along the beach because that is most likely to end up with a huge number of cigarette butts being dropped on the beaches", Mr Jatuporn said. This greatly added to the problem of unnecessary flooding caused by rubbish clogging the drains.
"Smokers will be required to drop their cigarette butts in provided containers before they enter these beaches..."
The ban is due to come into force later this month as Phuket prepares to host an global conference on sea waste. Cigarette butts in beach sand is a very serious issue faced by authorities in Thailand, and the new rule is expected to curb public smoking in the Thai beaches.
Mr. Poropat said that officials also talk about the measures aimed at solving the related problem of cigarette butts that tourists throw into the water from boats.