"In the markets where we've offered Google Express, guests tell us they love the ease and convenience of shopping Target through Google", Target's Chief Information and Digital Officer Mike McNamara said in a statement.
In 2018, Target will tie its private label credit card to the service, offering Target REDcard users 5% off most purchases plus free shipping. The Google Express voice assistant can be used via its app as well as through the Google Home voice-activated device and Android TV.
"So if you're on the go and remember you need a birthday gift for the weekend, you can just say 'Ok Google, buy a kids bomber jacket from Target, '" Google's President of retail and shopping Daniel Alegre and Google Assistant Vice President Scott Huffman wrote in a blog post. With the newly formed partnership, Target is providing 2-day delivery on orders with free shipping on orders above $35. For Google, the deal extends the appeal of its online mall at a time when more shoppers are beginning their online product searches on Amazon. He believes that voice shopping will be more prevalent in the next few years. Even Apple has one coming out this year. Today, Google made it easier for those Target followers to shop with the nationwide addition of the retailer to its Google Express service, along with the ability to buy an item with just a voice command via Google Assistant.
Amazon doesn't give sales figures for Echo, but Consumer Intelligence Research Partners estimated that the Seattle company has sold more than 10 million Alexa-powered Echo devices in the US since late 2014. So far Walmart is the largest retailer to offer its products on Google Express. That includes the core Echo, as well as the less expensive and smaller Echo Dot and the portable Amazon Tap. The company has been experimenting with this using Google Home, but you can only do so much blind shopping with your voice. It's hard to beat Amazon's tight integration, but by shopping with well-known brick-and-mortar stores, Google may be able to win over people who haven't been wooed by Amazon Prime.