This studio marks an assertion from Snap and NBCU that entertainment for mobile platforms requires a different way of producing content - one they believe traditional Hollywood studios aren't equipped to do.
The first original show will be produced with USA film and TV producers Mark and Jay Duplass and and their new Donut creative studio.
NBC Entertainment veteran Lauren Anderson takes the helm as the digital studio's chief content officer and will work with talent from across the industry while continuing to collaborate with the NBC Entertainment network and studio families.
Sen Mills, at the head of the department of the original content of Snap, for its part, explained that his company saw in the encrypted contents of " the next chapter in which to plunge ". "Because that creative process is so unique, we felt there was a need for a fully dedicated entity focused on that".
Anderson was most recently senior VP of primetime programming at NBC, where she developed and oversaw scripted series including Parks & Recreation and The Office. The new studio will be a 50/50 ownership between NBC and Snap.
This new joint venture is Snap's biggest step in turning Snapchat into a platform for original video content.
NBCU was Snap's first partner on Shows and has produced an array of programming across genres, including an entertainment news series based on E!'s The Rundown and its first daily news show, NBC News' Stay Tuned. Earlier this year, NBC invested $500 million in Snap as part of the company's IPO.
A deal has already been done for a show made by the Duplass Brothers who have already produced shows for HBO. According to Maggie Suniewick, president of NBCUniversal Digital Enterprises, "This is really about figuring out what resonates on the platform".
Mark Duplass, creative director at Donut, added: "For us, shooting in that vertical mobile format is a terrifying and thrilling creative challenge".