Facebook is making the move just days before general counsel Colin Stretch is among the technology company executives set to appear in front of congressional committees looking into Russian ad spending on social media during last year's U.S. presidential election.
Additionally, he noted that political advertisers "will now have to provide more information to verify their identity".
"We're going to require more thorough documentation from advertisers who want to run election-related ads", Rob Goldman, Facebook's Vice President of Ads said in a statement on Friday.
Facebook also plans to build an archive of federal-election related ads so that it can track both current and past ads. That effort will start with federal elections in the United States and then expand to elections in other countries and jurisdictions. The measures are aimed at increasing transparency about who pays for ads on its platform and who views them - including federal election ads from the past.
As the usual practice when someone buys political ads on TV or other media, they're required by law to disclose who paid for them, Facebook said it will soon start testing a feature that lets anyone visit any page on Facebook and see what ads that page is now running. That test will start in Canada next month and expand to the U.S.by next summer, ahead of the USA midterm elections in November.
We know that many of you guys have had conversations with friends in real-life, only to open Facebook or Instagram and suddenly you've been served up ads based on the topic that you were just talking about.
Once the political advertisers are verified by the company, their election-related ads would include a disclosure reading "Paid for by". Marketing spots will have to be linked to a Facebook page running them. "Like other ads on Facebook, you will also be able to see an explanation of why you saw that particular ad", Goldman said.
"Transparency helps everyone, especially for political watchdog groups and reporters, keep advertisers accountable for who they say they are and what they say to different groups", Goldman wrote. And we will continue to work with our industry partners, lawmakers and our entire community to better ensure transparency and accountability in our advertising products.