Of course, this movement has turned unavoidably political for the left and right, although the latter seems more intent upon producing a venomous result while the former side thinks Keurig will come out on top.
The advice was not well received by some, who began tweeting at Hannity's sponsors.
After a Post report revealed four women accused Moore of sexual advances when they were teenagers and he was in his 30s, Hannity - who often gives a national platform to baseless conspiracy theories about Democrats - told his viewers not to rush to judgment.
It appears, however, that the they made their decision after getting feedback from social media users and the general public to distance themselves from the program.
'While we continually strategize on where we advertise on and offline, we are not now, and will not be running TV ads on Hannity, ' Realtor.com posted, as well.
"Hannity is blocked from our advertising list", Elouqii's Twitter account stated.
Indeed on Saturday, several advertisers announced they were pulling their ads from "Hannity", though they did not cite specific reasons for pulling the ads.
"Angelo, thank you for your concern and for bringing this to our attention".
Keurig's decision sparked a backlash from Hannity supporters, some of whom called for a boycott against the coffee company.
'Looks like my wife is switching from a Nestle machine to a @Keurig for Christmas.
'Don't #BoycottKeurig, they pulled their ads from Hannity & deserve to be celebrated for it'.