In an industry first, suites located in the middle aisle will also have "virtual windows" which project the view from outside the aircraft using real-time camera technology.
Following the airline's launch of its new first class private suites at the Dubai Airshow yesterday, it has released the advertising campaign featuring the motoring mogul.
The jets won't start arriving in Emirates' fleet until 2022, but the carrier, which has more than 200 jets on order from Boeing now, has been battered by rising oil prices, increased competition, falling fares and a Gulf region beset by political chaos. In the other suites, binoculars are available for customers who want to explore the sky outside their windows.
Emirates says its 787-10s will operate a mix of two- and three-class configurations, seating "between 240 and 330 passengers", and the airline has the right to switch the order to the smaller 787-9 variant.
Emirates president Tim Clark told Reuters that "the ownership here is concerned about continuation".
In addition to the deal with Boeing, Emirates unveiled a new first class for its long-range 777 jets.
The fully enclosed private suites.
First class passengers can dine on gourmet cuisine and enjoy exclusive wines, Champagnes, and spirits at any points during the flight.
Dubai's flagship airline also revealed images of its new economy and business class cabins, highlighting a new colour code and larger, leather seats.
Emirates is also the world's biggest operator of the Boeing 777.
"Aside from our new fully enclosed private suites, Business Class features our latest fully-flat leather seats with personal minibars, Economy Class seats have adjustable full leather headrests, and the in-flight entertainment system has been upgraded for all cabin classes".
The phase of slow growth for Emirates comes after a blistering expansion that has added 100 A380s and 109 777s to its fleet over the last decade.
The business class seat was inspired "by the interior of a modern sports vehicle", has a 72-inch seat which turns into a fully lie-flat bed, touchscreen controls for the seat and in-flight entertainment system, privacy panels between seats, a shoe storage area, and a personal mini-bar.