Apple declined to comment on the margin cuts and supply issues in India.
Apple is going ahead with an iPhone SE 2 because of the success of the original and its desire to target both low- and high-end markets, and while it's more expensive than some smartphones, the 4-inch SE is still the cheapest iPhone on the market.
If we look at the competition, brands like Samsung and Xiaomi (which shares the no one position in the Indian market) offers a massive 10 to 15 percent of the profit margin, which encourages the resellers to sell these smartphone brands.
CES knows how
Offline retailers seem to face other challenges such as cashbacks and other discounts on iPhones, including the iPhone X, offered by online retailers making it hard for them to be in competition.
Many retailers have stopped stocking iPhones due to lack of control on retail pricing. (This is one of the reasons why the smartphone resellers recommend Oppo and Vivo smartphones). "People are ready to give a premium on the phone, so we don't have an option but to work with Apple's margin cut and yet, face the ire of customers if the iPhone X is not available", a leading retailer in the unorganised sector said. In fact, India was among the initial 55 countries that saw the launch of the iPhone X on November 3.
Some Apple fans are hoping Apple will put an iPhone X-style edge-to-edge display on the iPhone SE 2, but it sounds like that won't happen next year.
In case you forgot, Apple still has a smaller iPhone in its lineup, the iPhone SE.