For example, a lightning bolt may appear next to the name of a person you've messaged with for at least three days in a row, and a counter will indicate how many consecutive days you've been chatting.
Users of both Facebook and Snapchat took to Twitter to respond to this feature and give their view. But, whereas Instagram has successfully integrated its plunders, when's the last time you watched a Facebook Story? Earlier Facebook copied Snapchat's popular face filters and camera features.
Facebook Messenger streaks include an emoji status for anyone you're now on a streak with.
The social media dance continues and, yet again, it's Facebook copying steps from Snapchat. What's important here is that as more and more Snaochat features make their way to Facebook Messenger and its associated apps, the aura of exclusivity around Snapchat will fade.
A recent report looking into how companies can get users addicted to their apps found Snapchat's Streak feature helps users develop habits to keep users checking in.
It is still not clear whether it is a testing from Facebook or the start of gamification of Facebook Messenger.
Just because Facebook is testing this feature doesn't mean it will implement it, however; whether it does will no doubt depend on how users interact with it. Snapchat uses the feature to encourage users to send more snaps, and even warns users that their streak is about to expire. It would seem like it is still in the testing stages and is only available to some users. The young audience of Snapchat is the prime user of streaks.