With Black Friday becoming more popular, the term is morphing into Black November.
But despite high street stores appearing quiet, with little sign of queues seen in previous years, Britons will spend just under £2.6 billion on Friday alone, an 8% increase overall on last year.
Get 35% OFF all of their products storewide.
Argos recorded its biggest-ever day of sales last year and John Lewis had its biggest week for sales in its 153-year history.
However, this year sees an already tough environment for retailers becoming much tougher.
The Black Friday story stuck, and since then the one-day sales bonanza has morphed into a four-day event and spawned other "retail holidays" such as Small Business Saturday/Sunday and Cyber Monday.
The FCA's data team said: "What does this tell us?"
Speaking to the BBC a year ago, MoneySavingExpert's deals editor Gary Caffell suggested keeping shopping sites open on more than one device, which might also help you keep your place in the online queues.
As for Black Friday, Souter said, "We're going to have specials here in the store".
Thanksgiving/Black Friday: Most stores will be open from 6 p.m.to midnight and open at 5 a.m. on Black Friday.
Keith Richardson, managing director retail sector at Lloyds Bank Commercial Banking, said: "A lot of money will be spent today and on Cyber Monday next week, but the days of fighting in the aisles are over".
Some other hot items at Best Buy this year, smart items for your home, light bulbs and the Echo.
The National Retail Federation estimates that 69 percent of Americans, or 164 million, people will take advantage of the deals retailers offer on a vast variety of goods in stores and online. Stores are trying to step up their game online and in person to attract customers who are moving back and forth from store to phone shopping.