You can download Prime Video from the App Store for free here. To find the app, users for now must search for "Amazon" in the tvOS App Store. Then it lists various content collections (including Originals, Movies, TV, and Kids), purchased items in Video Library, things you've marked for later in Watchlist, and Settings. By having its own tvOS app, users will no longer need AirPlay. It has now been released and it will work with the third generation Apple TV, the fourth generation Apple TV and of course the latest 4K Ultra HD 5tgh generation model.
At its Worldwide Developers Conference keynote on June 5th, Apple CEO Tim Cook announced the news re-confirming the app would be coming to Apple TV "later this year" with "a wealth of great content".
The app comes just in time for the launch of the second series of The Grand Tour - the car-related TV show starring ex-Top Gear presenters Jeremy Clarkson, Richard Hammond and James May.
For the uninitiated, Amazon Prime Video is a video streaming service similar to Netflix and Hotstar. According to research firm Consumer Intelligence Research Partners, 63 percent of Amazon's customers are Prime members, and in the past 12 months, the total subscriber base has grown by 38 percent.
Amazon stopped selling Apple TV in the fall of 2015 after Bezos said he didn't want his customers to buy a device that wasn't compatible with Amazon's video app.