Instagram is cracking down on people using its platform to share pictures of themselves with wild animals, to raise awareness of the abuse many creatures paraded around for picture purposes suffer.
Instagram wants to protect the world's wildlife from an existential threat: selfies.
WAP chief executive Steve McIvor said: "We congratulate Instagram on taking this important step towards educating its users about wild animals that are suffering for selfies".
HuffPost reports that starting this week, if you search for common hashtags associated with photos of humans posing with wildlife-for example, #lionselfie-you will be notified that these images generally have some sordid connections. The user is also given the opportunity to bypass the warning and look photos under the hashtags anyway.
According to WAP numerous animals who tourists take photos with are stolen from their natural habitat and are then kept in cramped conditions and passed around from tourist to tourist, causing them extreme stress.
A hashtag like #slothselfie would trigger the new alert system, according to National Geographic, as would #koalaselfie according to the image above. These types of photos have become hard to avoid on social media, where postings have increased by 292 percent since 2014, according to World Animal Protection.
Instagram already bans photos of animal abuse on its platform.
A stranded baby dolphin washed up on a beach in Spain famously died of dehydration in August after crowds descended to touch it and take pictures.
World Animal Protection has previously petitioned Instagram to include more about wild animal abuse in Instagram's user guidelines. Each of these things is also regularly shared on Instagram.