"The privacy of our members' viewing is important to us", a Netflix spokesperson told TheWrap in a statement.
Although the tweet was clearly intended as a joke, it still created some controversy.
Last night, Netflix waded into the choppy waters of corporate brand tweeting, and in doing so, they accidentally reminded us all why we're kind of scared of corporations in 2017. If, down the line, a company like Netflix (or Hulu, or Spotify) wanted to make a personal or political point about your data, technically it could! In it, they've confirmed that the figure in the tweet refers to collated trends - not individual viewing habits. As if there's a "correct" way to watch a mildly uplifting Christmas movie in an era when death by nuclear hellfire seems more assured with each passing second.
They also went as far to change their name to "Netflix 'Have you seen A Christmas Prince?' Canada". How is this creepy when their library is public?,' wrote one user.
On Monday, Netflix responded to TheWrap's request for comment on the tweet (and the drama that it ignited). Whatever be its response, one thing it must do is accurately informing users about its data collection practices, how it stores such data, and who gets to access such data so that its millions of users don't feel violated when it posts similar tweets in the future. In fact, Hallmark has a 2015 movie called Charming Christmas that may resemble Netflix's Christmas Inheritance, but that doesn't mean the new film still isn't worth watching.
"People really need to become more cognizant of what data companies are collecting", Shear said.