What's more, we will also get a see new episodes of a show if we have watched previous episodes of the show.
That's a YouTube-style concession to publishers who are struggling to earn significant money from their videos on Facebook.
After years of claiming that it would steer clear of pre-roll ads in favor of its preferred mid-roll Ad Break format, Facebook announced today that it will begin to test six-second ads that play before videos within its Watch hub. That limit was 90 seconds before.
Facebook is updating its News Feed ranking to improve the distribution of videos people want to watch.
In a small update issued to the News Feed this week, the company will be monitoring the pages users "proactively seek out" and offering more of that content on their News Feed. "Engaging one-off videos that bring friends and communities together have always done well in News Feed and will continue to do so".
The company has eschewed pre-rolls for years, using mid-roll ads as breaks.
There are some original shows on Watch, like video versions of the popular Humans of NY account.
The post noted that the majority of video discovery happens in News Feed.
This may help Facebook appeal to the YouTube's audience, most people don't think of the social network when they chose to search for a video. But Facebook also has plans to let people submit shows or videos as they do on Alphabet Inc's YouTube. The company has assured users that they won't be seeing these ads in their News Feeds, lamenting that such a location doesn't "work well" for those kinds of adds. "Facebook is not. So you can make the argument that they're trying to increase total time spent", Wieser said in an interview.
In a more annoying caveat, Zuckerberg's brainchild has also announced that it's toying with the idea of ads that appear during the middle of a video.