YouTube cut ties with vlogger Logan Paul over the controversial suicide video from Japan's Aokigahara Forest. The company will use the combined forces of its 10,000 human moderators and artificial intelligence software to identify videos posted by the biggest channels that violate YouTube's guidelines and are not suitable for advertisements.
The 22-year-old's YouTube channel has more than 15 million followers and was reportedly worth more than 12 million dollars in advertising revenue last year.
YouTube also added that it will share more information soon on the measures it plans to implement to ensure that such an appalling YouTube video never makes rounds again.
YouTube also condemned Paul's actions and stated that suicide should never be used as a joke or a means for viewership.
Paul, who has 15 million subscribers to his YouTube videos, hasn't uploaded a daily video since since January 2, when he posted an apology. Paul saw the suicide victim hanging from a tree and filmed it up close, posting the video on YouTube.
According to Google, "Preferred" is a collection of some of the most popular YouTube channels watched by people between the age group of 18-34 years in the US.
"We expect more of the creators who build their community on, as we're sure you do too". The video was taken down following a slew of complaints from viewers and celebrities, but it was more than a week before further action was taken by YouTube.
YouTube was criticised for moving slowly in response, taking almost two weeks to take action.
"In light of recent events, we have chose to remove Logan Paul's channels from Google Preferred", a YouTube spokesperson said. Additionally, the network reports they will not feature Paul in the fourth season of its series "Foursome" and would put other work of his on hold.
As for whether Logan Paul would be welcomed back into the Youtube community eventually, Kyncl and Daniels are making no promises.