NBC will keep the cameras rolling on any National Football League players who choose to kneel during the "The Star-Spangled Banner" when the network airs Super Bowl LII on February 4 at U.S. Bank Stadium in Minneapolis, according to the game's executive producer.
While national anthem protests have slowed around the NFL, it has still dominated national conversation throughout this season. "If there are players who choose to kneel, they will be shown live", said NBC Sports executive producer Fred Gaudelli at an event on Tuesday. The Olympic Winter Games will be held from February 9-25 in Pyeongchang, South Korea.
NBC said it has fewer than 10 spots left to sell in game, and its pre-game and post-game shows are almost sold out as well, as is the post-Super Bowl broadcast of the hit show This is Us.
"So if there are players that choose to kneel, they will be shown live".
"The Super Bowl sort of transcends sports and even the game itself", he said. The event last year, which was broadcast by 21st Century Fox, drew 111.3 million viewers, slightly down from the 111.9 million a year earlier.
The game itself consistently delivers around 110 million viewers - more than double the runner-up program in total audience, according to Nielsen.
The ad-sales honcho - concerns that dogged regular-season play - wouldn't hamper the big game. The Super Bowl will be politicized this year like never before. Several players and coaches condemned Trump's comments and locked arms in solidarity during the anthem.
A vast stable of advertisers will run spots during this year's Super Bowl, with vehicle makers continuing to have a strong presence and increased buying by consumer packaged goods companies, Lovinger said.
"All we've seen is enthusiasm", he said.