Hollywood isn't the only field planning a visual support of the #TimesUp movement-the music industry will lend its solidarity to the cause by encouraging artists to wear white roses on the red carpet of this Sunday's Grammys as a nod to the cause.
The stars won't be wearing all black at music's biggest awards show, but they will still be presenting a unified front against sexual harassment and gender inequality.
First, it was the Golden Globes blackout.
After almost every female star wore black at the Golden Globes to show support for the Time's Up initiative, the music industry will follow suit at Sunday night's Grammy Awards with a different display. The choice of the white rose symbolizes unity while also paying homage to the Suffragettes who wore all white to their protests.
Voices in Entertainment - a group of 15 women spearheaded by Meg Harkins, the SVP of Marketing at Roc Nation, and Karen Rait, who handles Rhythmic Promotion at Interscope/Geffen/A&M Records - released a statement that encourages Grammy guests to wear a white rose to the ceremony on January 28.
Harkins and Rait said they were inspired by the Time's Up movement and Golden Globes demonstration.
"It's very important that we stay on their message", Rait said. The accessory is the music community's way of showing support for the movement against sexual harassment.
Some of the biggest music executives have called upon artists to show their support with the Time's Up movement by wearing white roses at the 2018 GRAMMYs on Sunday. The amount of work they have been able to do in just three short weeks is inspiring, ' Rait said.