Formula One is a sort of modern-day version of the medieval tourney, a celebration of masculine bravery and strength by its latter-day knights - the son of the head of the Habsburg family is, funnily enough, a racing driver - and just as the tourneys of the later middle ages had a glamorous, sexual atmosphere, with lovely women presenting prizes to the most gallant champions, so modern motor racing has had a similar feel.
Formula One races in Europe and Brazil will start more than an hour later this season in an attempt to increase TV audiences. While many have praised the decision, there has been criticism - former boss Bernie Ecclestone accused F1's new owners of being, while former promotional models have started a petition against the ban.
Speaking to Austria's Der Standard, the Mercedes non-executive chairman has qualified the move as "completely incomprehensible". This is not doing any favours to F1 and especially not for women.
He said: "This is a decision against women".
The controversial decision to bring F1 in line with society's so-called "progressive" trends has sparked a fiery debate with opposing camps arguing the gird girl case.
Someone indeed, and Lauda thought he may have the answer in order to reverse the decision: "I would not mind seeing grid boys next to the grid girls".
It's not right for anyone, let alone "feminists" to judge our job when quite frankly they are putting so many women out of work.
Lauda slammed the notion that the existence of grid girls makes it harder for women to succeed in other areas of motor racing.
Another Grid Girl, Michelle Westby, took aim at online trolls who accuse the models of being mindless ditzes with no interest in or knowledge of auto racing.
"But one does not exclude the other".
The track's managing director Stuart Pringle told the BBC: "We wholeheartedly support the decision by F1 to drop the use of grid girls - it is an outdated practice that no longer has a place in sport".
However, 87-year-old British businessman Ecclestone, for decades the "ringmaster" of F1 before selling to current owners Liberty Media, was unimpressed. I don't want to hold back women, I want to encourage them.