The program is available exclusively for Amazon Prime members through the Prime Now two-hour delivery service.
The online retailing giant plans to roll out two-hour delivery at the organic grocer this year to those who pay for Amazon's $99-a-year Prime membership. This program will have a wide selection of Whole Foods items on offer - conceivably, almost the whole store could be stuffed into a Prime Now bag.
Amazon has brought two-hour delivery to Whole Foods.
Whole Foods products including produce, seafood, and the majority of items sold in Whole Foods' stores will now be available through Amazon's Prime Now service in certain markets, according to USA Today. Target, for example, bought grocery-delivery company Shipt. Customers can start shopping from Whole Foods Market selection at www.primenow.com or by using the Prime Now app available on Android and iOS devices.
A 2017 Morgan Stanley survey of Prime members showed Prime Now grocery orders increasing. Data shows that Whole Foods' brand is one of Amazon's strongest weapons as it tries to take a bigger piece of the grocery pie. But the addition of most Whole Foods products to the Prime Now service makes this a significant change. But, Amazon's shop does have some Whole Foods Everyday Value 365 items available for purchase, which was implemented prior to the integration with Whole Foods stores.
Whole Foods delivery will only appear in four cities for now: Austin, Texas; Cincinnati, Ohio; Dallas, Texas; and Virginia Beach, Virginia.
Whole Foods' private-label brand, 365 Everyday Value, is already available on Prime Now delivery in some markets, including NY.