The tech giant has recently informed developers that from April onwards all new apps submitted to the App Store must support iPhone X's ultra HD display.
It's a bit of a paradox when you think about it, but Samsung has a surplus of OLED displays, because sales of the iPhone X are not at the level they should be.
Slowing demand for the expensive iPhone X isn't just bad for Apple.
It has been found that Apple accounted for more than half of the global smartphone market sales in the fourth quarter of past year thanks to the popularity of the iPhone X. A new report from Nikkei claims that Apple has left Samsung scrambling to find new customers for selling its OLED panels.
Samsung has reportedly been left saddled with supplies and it doesn't help that there are still many smartphone manufacturers that have yet to make the switch to OLED. There are reports that Apple has already cut the production of iPhone X by half. It is twice the cost of the Samsung-made LCD panel used on the Apple iPhone 8 Plus. Although the iPhone X's OLED screen looks handsome, it's much more expensive than the liquid crystal displays (LCDs) used in other phones, including the lower end iPhone 8 Plus.
Samsung is also facing tough competition from Chinese OLED panel makers as they are supplying products at a lower price and putting pressure on Samsung to cut down costs.
The 6.1-inch LCD iPhone will apparently resemble the iPhone X with a similar full-screen design, but at a more accessible price for customers.
Apple's lowered targets will probably hit Samsung's bottom line substantially too.
In the global market, Apple shipped 77.3 million smartphones worldwide in the October-December months, overtaking Samsung Electronics, a separate report said. The firm was expected to earn $4 billion (£2.8 billion) more from the iPhone X than from making components for its own Galaxy S8 smartphone, according to The Wall Street Journal.