With full credit to both Land Rover and Bullitt (the British smartphone manufacturer that actually built it), the Explore also includes some genuinely useful features for hikers and explorers. The Land Rover Explore is a phone the automaker claims is as tough as a Discovery.
Featuring a five-inch HD touchscreen and a 4000m Ah battery that is capable of going two days without a charge, the Explore can be worked with wet and gloved hands - and is capable of instant access to maps and weather reports. Drops from 1.8m or less are also said to be shrugged off by the design. But that doesn't mean buyers will trust a Land Rover-branded phone over one from, say, Apple or Samsung, or that users won't look ridiculous when they whip out the rugged, ultra-durable Explore while waiting in line at Starbucks.
It also comes with its own compass and SOS light, designed for use when hiking, biking, skiing or on off-road adventures. Of course, this handset is fully compatible with Land Rover's in-car apps.
Battery Pack with IP68 rating that adds an additional 4,370mAh of battery capacity. It can even withstand being submerged in water up to 1.8 metres deep. It may not have wheels, or a gearbox or seating for seven, but it does carry a name many will align with adventures involving some form of mud.
Bullitt has created a Bike Pack too, which comes with a stem and handlebar mount, and a Battery Pack that adds a whopping 4370mAh to the main unit.
There's an optional Adventure Pack, which boosts the accuracy of the Global Positioning System signal, using an aerial of some description to help triangulate your position better, as well as including a Thermoplastic Polyurethane (i.e. fancy, mostly indestructible plastic) case and a spare 3500mAh battery, in case the 4000mAh is still not enough.