Get ready to watch some baseball on your Facebook. In January, Facebook hired Peter Hutton, the former CEO of Discovery-owned TV network Eurosport, to lead the social media company's push for rights to stream live sports worldwide.
Major League Baseball and Facebook reached an agreement to stream games on the social media site season, starting with Mets-Phillies on April 4. Last season, the league streamed simulcasts of 20 Friday night games on Facebook. "It is a major creative step forward in serving our diverse, passionate community of fans who will enjoy a uniquely interactive experience watching our games on Facebook each week".
It's also worth noting this is one of the few instances of a digital player taking valuable content away from traditional TV - in this case, games from a major US sports league.
YouTube TV first agreed a deal with MLB in October 2017, which marked its first major advertising partnership and saw the platform serve as MLB's first-ever presenting sponsor of its World Series events.
The games will be exclusive to Facebook Watch and will be distributed globally through the MLB Live show page.
The deal reportedly includes 25 games overall though without an official schedule announced, we're not exactly sure how many times the Mets will be on Facebook after that first Wednesday afternoon game. The agreement begins with the April 4 game between the Philadelphia Phillies and New York Mets. For Facebook, however, the rights allow for experimentation with things like social integration and graphics during the broadcast, enhancements popular with younger viewers drawn to digital platforms. Last year Major League Baseball and Facebook partnered for some simulcasts with existing TV broadcasts, but this will be MLB's first digital-only national broadcast. This established YouTube TV as the presenting sponsor of the championship series, saw it promote its over-the-top TV offering as an alternative to cable for accessing live baseball, and also gave YouTube content creators behind-the-scenes access to the 2017 World Series in a move created to "bridge digital audiences to the World Series".