First, there's the Fitbit Versa, a $199 smartwatch that can do nearly everything that the Ionic, Fitbit's $299 smartwatch that was released this past October, can do. Fitbit promises at least 4 days of battery life for what it says is "the lightest metal smartwatch in the US market".
The Fitbit Versa also has the technical chops to back up their lovely aesthetic, with a solid list of features that includes heart rate monitoring, 50 meter water resistance, on-board music storage, and compatibility with a huge number of watchfaces and apps - making it one of the most impressive Fitbits to date, and even one of the most fully-featured smartwatches in general. Maybe its best feature is its four-day battery life, which is huge. Upon closer inspection, you'll quickly discover it's not a Watch clone, but it's not a spitting image of a Pebble either.
If you hadn't noticed by now that the Versa and Ionic are pretty much neck-in-neck in all categories so far, let this be your reminder.
Fitbit boasts "more than 550 apps", which doesn't quite compete with the likes of the Apple Watch, but it does include big names, like Flipboard, Hue Lights, Nest, Strava, Surfline, Weather and Yelp. This is probably going to be turn off for serious athletes, but Fitbit is branding this for the masses. The range of bands available also looks to be trying to take on the Apple Watch in the fashion stakes.
The Versa is available to order right away, comes in various finishes, and will ship to your door in about a month. In upcoming updates, the Fitbit will support functionality that allows women to track their menstrual cycles - a feature that many use a separate dedicated app for.
The Versa will come in three options for $199.95: a black case with a black strap, a silver aluminum case with a gray strap, and a rose gold case with a peach strap. Shipping will start in April. "From its lovely design to its personalized guidance, Versa will help empower you to take action, make the most of every moment, and reach your goals". If the design looks familiar, that's because it's a redesign of the company's old fitness tracker, the Fitbit Ultra. Fitbit Ace will track kids' sleep and activity, but will not show information such as calorie burn or body fat percentage.
That feature is really just a version of the multitude of period apps you can already get on your phone. And it notifies them when they achieve their goals. It can also feed you notifications from your smartphone via Bluetooth.
This kid-friendly fitness tracker is designed as a great way for parents to monitor their kid's activity. A new Family Account mode in the Fitbit app gives parents control over their child's device, including who can follow them.
Rates of obesity among children and teenagers have soared 10-fold around the world in the past four decades, a global study found a year ago.