A new Spotify "Line-In" feature allows users to suggest edits to the information (metadata) that the streamer has about artists, albums and songs. Spotify has over 71 million premium subscribers as of December 31, 2017.
"Listeners describe music in different ways, and understanding that information will help improve, extend, and confirm the information that describes music on Spotify", a Spotify spokesperson said. "The opportunity here - and it's not just about us, Spotify, labels or artists - is about sheer growth for music streaming, about compensating for that audience gap".
Desktop users can access Line-In by clicking on the three dotes next to each artist, song or album.
Spotify first began testing Line-In with a subset of its audience last fall. The South African launch marks the first time Spotify will be available on the African continent. They also check to see on how accurate your past suggestions have been. That's why the company added the ability to use tags as descriptors as well.
Spotify utilizes all kinds of futuristic machine learning algorithms to recommend music to its listeners, but the streaming service rolled out a new feature this month that makes use of its human touch.
The company not only checks whether your submissions match what other users are saying, but also keeps track of your past performance. "There are easily 2 billion people in the world who can afford to pay for some level of music, yet Spotify and Apple Music combined have only around 100 million subs globally". The premium service will be priced at $6 (NIS 19.9) per month and include tracks by local and global artists as well as playlists compiled by local radio stations and celebrities.