A children's picture book that tells the story of a gay romance between two bunnies and was written to poke fun at Mike Pence, the USA vice-president, has hopped to the top of the charts.
John Oliver trumps Mike Pence's bunny book.
With meticulous planning, Oliver's team released their book (written by staffer Jill Twiss), exactly one day before the Pence family book was on the shelves, choosing a very similar title and cover, hoping to snare more sales by confusing customers. That book gives an insight into Mr Pence's daily...
Oliver also told Meyers that he found out Tuesday afternoon that the gay-inclusive children's book has sold 180,000 copies since it was published Sunday night. "Although that's exactly what you would be doing by buying it".
Oliver's book is also outselling former Federal Bureau of Investigation director James Comey's memoir, A Higher Loyalty, which ranks second on Amazon.
But all things Trump/Pence being subject to satire, the earnest children's story inspired a radical makeover in which Marlon Bundo falls for, yes, another male bunny.
Throughout the 20-minute segment, Oliver reminded viewers of Pence's efforts to work against the LGBTQ community and his old-fashioned beliefs about women not belonging in the military.
It's a lot of bunny love that may or may not be a tiny jab at Pence's anti-LGBTQ policies.
"I also want to support those charities - I really mean that", Charlotte Pence said. The proceeds of Oliver's book will be donated to The Trevor Project and AIDS United, while the Pences will donate a portion their proceeds to A21, a nonprofit focused on combating human trafficking, and an art therapy program at Riley Hospital for Children.