Amazon is quick to note in its press material that the Ring name is sticking around - for the time being, at least. You can now get a Ring Wi-Fi Enabled Video Doorbell in Satin Nickel for just $100.
In terms of integrations, all of Ring's doorbells work with Alexa, Google Assistant, IFTTT, and Wink.
Ring is dropping the price of its Video Doorbell to just $99.99, from $179.99 on Ring.com and about $132.99 on Amazon. But for Amazon, Ring provides a popular and trusted brand that will aid its push into customer homes, from Alexa devices to in-home deliveries, which is seen as the next big thing in online retail. The Video Doorbell 2 and Video Doorbell Pro aren't getting a discount or anything like that, coming in at roughly $198.99 and $239.99 on Amazon, respectively.
Ring founder and chief executive Jamie Siminoff, who will stay in place under Amazon, said: "I call this deal a milestone and not an acquisition or an exit, because I see it as a step along the road of our mission to provide effective and affordable protection for neighbourhoods".
In a statement Amazon says, "Amazon's relationship with Ring began in 2016 through the Alexa Fund, the company's investment arm to support companies with cutting-edge technologies that are innovating with voice. We're excited about their work, their products and their mission, and look forward to teaming together to keep delighting customers", said Dave Limp, SVP of Amazon Devices and Services.
Ring's mission is to reduce crime in neighborhoods by creating a Ring of Security around homes and communities with its suite of home security products. Customers will not experience any interruption in service and can contact the appropriate company's customer service team with any questions or issues.