Apple's memo, posted to an internal blog, warns company employees about getting too cozy with journalists and bloggers. Today, something similar happened to Apple. It adds that in these situations, Apple staffers have "everything to lose" if they give in. Ironically, this confidential internal memo leaked.
However, a recent leak suggests Apple had indeed planned to bust out the gold paint for its fanciest handset ever.
The use of outsiders is a premiere for Apple but it was the last resort the company appealed to in order to fulfill the massive iPhone battery replacement requests coming for clients who are unhappy with their Apple devices' performances. Last year, Apple describes their commitment to stopping and punishing such leakers. "The impact of a leak goes beyond the people who work on a particular project - it's felt throughout the company".
The employee who leaked the meeting to a reporter later told Apple investigators that he did it because he thought he wouldn't be discovered. Global Security has worked hand-in-hand with suppliers to prevent theft of Apple's intellectual property as well as to identify individuals who try to exceed their access. Employees will likely also fear leaking to correct inaccurate information being passed around publicly. Last year, Apple claimed to have busted 29 leakers, 12 of whom were arrested. When asked why he did it, he responded by saying that he didn't think he'd be caught.
Apple has always cultivated a culture of confidentially about its work, as a means of maintaining a competitive advantage over the competition. And Apple says that employees found to be leaking company secrets to the press will not only get fired, they could end up in jail and fined.
Apple would really, really like its employees to keep their mouths shut.
"In many cases, leakers don't set out to leak".
Over the last few years, Apple has successfully persuaded its customers to increase what they pay for phones from an average of somewhere around $600 to almost $800.BI IntelligenceAt the same time, Apple's three-pronged strategy is to persuade repeat customers to pay more for newer products while offering cheaper devices for first-time customers.