Making Trump's approval more unlikely is the fact that White House Press Secretary Sarah Huckabee Sanders gave FCC Chairman Pai's efforts to roll back the Obama-era net neutrality rules the White House's imprimatur previous year during a July press briefing. The same three Republicans - Susan Collins of Maine, John Kennedy of Louisiana, and Lisa Murkowski of Alaska - joined with their colleagues across the aisle to pass a motion to proceed with a final vote.
But their quest to retain the rules may be short-lived.
However, the measure is unlikely to pass in the U.S. House and even if it were would have to be approved by President Trump.
"The internet should be kept free and open like our highways, accessible and affordable to every American, regardless of ability to pay" said Senate Democratic Leader Chuck Schumer.
"We don't let water companies or phone companies discriminate against customers, we don't restrict access to freeways deciding you can use them and you can't", Sen. Patty Murray, D-Wash.
The Senate resolution would overturn a vote by the agency in December to scuttle its open-internet regulations. Majority Leader Kevin McCarthy (R-Calif.) has said lawmakers in that chamber are focused on designing their own legislation to "permanently address this issue", casting doubt on whether the Senate resolution can advance. John Thune (R-SD) in the session's opening.
Net neutrality opponents argue the 2015 rules stifle competition and innovation and force consumers to overpay for online services they don't use.
Representatives from Stonyfield are anxious, among other things, that Internet Service Providers could start charging more for access to some websites and services. Ajit Pai, the new chairman appointed by President Donald Trump, made clear that he opposed them and would seek to eliminate them when he took over as the FCC's head.
In what's being called "the most important vote for the internet in the history of the Senate", advocates, such as the organization Fight for the Future, and supporters of net neutrality are "sounding the alarm" and asking constituents to get involved by contacting their senators regarding this issue. Instead, it simply requires providers to disclose how they handle internet traffic.
Providers have said they won't block or throttle legal websites but have left open the possibility that they might charge more for some data delivery. Today Senate Democrats strike back with the same weapon. Edward Markey of MA, sought to stop the FCC's repeal of the Obama-era rules by using their authority under the Congressional Review Act to nullify the commission's vote last December. Wednesday's vote follows Senate Democrats' successful filing of a discharge petition to put Senator Markey's resolution of disapproval on the Senate's legislative calendar, allowing any Senator to force a vote on the legislation.