The company said it will also start offering "weekly deep discounts on select best-selling items" for Prime members, too.
Amazon had hoped to integrate Prime into all of its Whole Foods stores earlier this year, but the effort has been hindered by technical difficulties, some of which are related to the company's point of sale systems at checkout, according to an employee not authorized to speak publicly.
The discounts have rolled out to Whole Foods stores across Florida, for the time being, and will expand to all stores across the U.S. starting this summer. "With a total of 463 stores in the USA and roughly 1% share of the separated US grocery market, Whole Foods had gained strength since the last summer when it merged with Amazon".
The following deals will be offered to Prime members in Florida stores from May 16 through May 22. Mackey is confident about Prime convincing the shoppers regarding their doubts about its "Whole Paycheck" reputation which is a reasonable option for their many purchases.
Customers need to download the Whole Foods Market smartphone app, link it to a Prime account, and swipe their phone at checkout, to receive the discounts, or use a linked phone number. "Maybe it gets them more Prime customers, more Whole Foods usage and more units per cart".
And the stores themselves are serving as the brick-and-mortar presence for Amazon's online store, with things like Amazon Lockers, support for returns, and the ability to shop Amazon hardware, like Echo speakers and Fire TV. Amazon cut prices on many items at Whole Foods upon completing the acquisition a year ago, as part of its broader push into physical retail stores. "Ours vision is thatevery day Prime makes your life better, easier and more fun, and shopping at Whole Foods Market with exclusive deals and savings is all of this and more".