"Burgers so burgerin' good, we changed out name to IHOb".
The chain began teasing a change last week and took to Twitter Monday morning to make the official announcement. Many people chimed in with their guesses, including Questlove, the drummer from The Roots, who wanted to know if the b stood for "breakbeats".
The International House of Pancakes is no more. That's why the Taste of Home Test Kitchen let out a collective gasp when beloved pancake purveyor IHOP announced that it was changing its name.
The tweet includes a video of the "p" flipping into a "b" followed by snippets of burgers cooking on a grill.
The former leader in much needed hangover food has chose to enter into the burger joint business.
The diner chain famous for its pancakes also wanted to use this campaign to change its image of a place only for breakfast and brunch to a spot for lunch and dinner as well.
The new burgers are available with unlimited french fries and a drink for $6.99. It then made a seriously introspective observation: "what is a burger if not a meat pancake between two other pancakes".
Nevertheless, the change is only temporary, and meant to help roll out their selection of seven, tasty burgers.
"I just love IHOP for its breakfast", said customer Doreen Sharir at a half- full eatery on East 14th Street early Monday afternoon.
Other locations will have IHOb signs inside.
"We've worked really hard for like 100 years to get people to remember our brand name", MoonPie said.