"Really!?!? This was the only Father's Day card that featured a black couple!" noted the Dallas resident, who added the hashtags - #OurVoicesReally #NotMyNarrative #HowAboutHusband #HowAboutLove #HowAboutJustDad.
Photos of cards with the words "Baby Daddy" printed across a black couple kissing has been circulating since late May, and now Target has chose to act, reports Fox 5 DC. There is a Black couple on the cover and on the inside it says, "You're a wonderful husband and father - and I'm so grateful to have you as my partner, my friend, and my baby daddy!" "It's not sweet or nice".
The retailer pulled the cards produced by greeting card company American Greetings after black shoppers began sharing images of the cards on social media.
American Greetings insisted that the card is meant to celebrate a "loving father", but the company agreed the cover of the card could be taken out of context.
"We want all guests to feel welcomed and respected when they shop at Target", Joshua Thomas, a spokesperson for Target, said in a statement. Often there's deadbeat dad connotations associated with the term.
She took her anger to social media, and others followed suit. "It's never our intent to offend any of our guests with the products we sell".
Saunders had found the particular card at a Rockwall, Texas, location but comments on her post detailed how the card was housed at stores across the country. "The card is made for black consumers, so I was disappointed it was the only one".
The retail giant released a statement, saying: "We appreciate the feedback and apologize".