Since Lyft's integration still works inside Google Maps, I guess it was Uber that made a decision to remove this cool integration. Users were able to enter a location, identify their route, then check Uber prices and request a ride without ever leaving the Maps app.
Previously, you could look up a route for a ride-sharing trip and compare pricing from various services, including Uber.
Google Maps has long offered estimates of journeys from ridesharing services - including Uber. Tech companies fighting amongst themselves often results in the end user being inconvenienced in some way and we hope that Google and Uber sort their differences before things get too bad.
Google is constantly adding new features and functionality to its array of mobile apps, which is why today's news is so surprising. In the United States, that means Lyft is now the only option, location depending.
But that feature is getting axed, as was first reported by Android Police.
This means that users who previously used Google Maps to book Uber rides will now need to use the standalone Uber app for Android to continue using the platform. But instead of continuing the process of booking a ride, you now have to tap a button that reads "open app" to schedule the auto.
As per a report by The Verge, Google has now officially removed the direct book feature from their Google Maps app.
It's unclear what prompted Google's change here, though it's worth noting that the company does have a stake in the game. If Google was looking to cut ties with Uber, why not go all the way?