However, with MoviePass you get to see more movies per month at less of the cost, and you can go to nearly any theater in the United States to use the service (not just AMC theaters).
On Wednesday, AMC Theatres amped up the movie subscription rivalry it has with MoviePass by announcing AMC Stubs A-List, a $20-a-month service that lets you see three movies per week.
Under the terms of the agreement between Imax and AMC, the theater chain will ensure there is no reduction in Imax's overall economics.
"Since its inception in 2011, AMC Stubs has continued to evolve to meet the needs of its customers, as it did in 2016 when we introduced the free tier, AMC Stubs Insider", said Adam Aron, president and CEO of AMC Theatres in a statement. Since MoviePass slashed its monthly fee, questions have mounted over the long-term viability of its economic model. "A good deal to consumers to be sure, but being done at a sustainable price point where we can be very confident that we will be profitable across the membership base and in turn, that we can share that increased profitability with our studio and premium format partners". MoviePass pays for full-priced tickets and sells them at a discounted rate in order to capitalize on user data. The movie ticket program starts on June 26. For $19.95 per month (plus tax), members can see up to three movies per week, including access to IMAX and 3D showings, multiple movies per day, and repeat visits to previously seen movies, all things that are now unavailable to MoviePass customers.
Conversely, the MoviePass unlimited plan is still cheaper at $9.99 per month to see one movie a day, though the company has recently implemented cost-savings and anti-fraud measures like ticket verification and limits on repeat viewings of the same film. The theater chain expects the service could cost the company $5-10 million in ticket revenue in the next six months, but that those losses are worth future gains.