Facebook says it will delete all the data from the three apps within 90 days.
In a blog post this afternoon, Facebook announced that it is shutting down three of its ancillary applications: Hello, Moves, and Tbh. Like Moves, Android dialers are hardly difficult to come by, and the Facebook-branded version struggled to offer much more than what was readily available elsewhere.
In October 2017, Facebook announced it was acquiring "tbh," an anonymous app aimed at teens that had been riding high at the top of the App Store charts for weeks. Among other things, its objective was to let people combine information from Facebook with contact information in the user's phone. It allowed users to combine contact details on their phone with information from Facebook.
Now, a little over eight months later, Facebook is closing the app permanently due to "low usage".
In 2014, Facebook purchased Moves, a fitness app that records your daily activity including walking, cycling and running. As Ad Age reported past year, tbh fell down the App Store charts just a month after it was acquired.
"We regularly review our apps to assess which ones people value most", the post reads. The app let users participate in anonymous polls and give positive feedback to friends.
Facebook said it knows that some people are still using these apps and will be disappointed to learn they are going away but they need to prioritize their work so they don't spread themselves too thin.
In this week's Facebook Ads tutorial, we look at how to create Lookalike Audiences in Facebook Ads, and how to ... "And it's only by trial and error that we'll create great social experiences for people".
While its Instagram app is popular with younger users, Facebook continues to keep a close eye on emerging teen apps to better understand what resonates with the demographic, according to Thomas Husson, vice president at research firm Forrester.