And now even retailers Sports Direct are getting involved in the football spirit.
And so in England, 1966 seems but yesterday and the names of World Cup winners Bobby Moore or Geoff Hurst are present in English hearts and minds.
In order to enter and get a free top (if we win) fans must download the Sports Direct app.
"I wasn't born the last time England reached a World Cup semi-final (in 1990)", England keeper Jordan Pickford pointed out when asked about past glories.
Following England's 2-0 World Cup quarter-final win over Sweden on Saturday, the Tottenham midfielder has revealed how Southgate and his backroom staff like to celebrate. Harry Kane takes the field with England in their final group stage match Thursday.
As England progressed into the quarter finals of the World Cup last week, an oft-overlooked north London tube station was suddenly thrust into the limelight.
Out of the 60 football games played in this World Cup, the football governing body FIFA named hosts Russian Federation as the best defending team so far.
"It gives you goosebumps to see how happy they are and we want to keep on improving as a team and give them more moments like this". The song was Embrace's tepid World at Your Feet, but the world was most definitely not at the feet of Stephen Gerrard, Frank Lampard or Jamie Carragher, all of whom missed their penalties.
Suker, now the president of the Croatian Football Federation (HNS), feels England were fortunate to get past Colombia.
But you wouldn't know it judging by the training exercise the Three Lions have been taking part in.