Build-A-Bear released a statement on Thursday morning saying that due to longer than expected lines, "local authorities are requiring us to limit the lines and crows due to safety concern". Customers would pay a minimum of $1 and no more than $29 for any stuffed animal in stock.
This was the scene outside a Vancouver Build-A-Bear location on July 12, 2018 during the Pay Your Age promotion.
Build-A-Bear, which is headquartered in St. Louis, has some 400 stores worldwide.
In the USA, parents reported having to wait up to five hours in lines, with some eventually missing out when a number of stores were forced to close.
The company said earlier this week that for one-day only the age of a guest will determine how much their furry friend will cost.
The customizable stuffed animals range in price from less than $20 for a mini stuffed pet to a $32 Disney Mickey Mouse to $75 for an extra large rainbow bear. For bigger families, "Pay Your Age Day" can save you a lot of money.
Key's husband returned to the store later in the day for a $15 off voucher, valid for a few weeks, and she said she told her daughter they would buy a bear later. The line of parents and children wrapped around the mall's upper level.
The statement said: "We understand our guests are disappointed, and we are working to address the situation".
In other malls across the country their stores also experienced long lines due to the high demand. "However, to be so ill planned that it has to be shut down so early is very disappointing", wrote another user in a comment on the Build-A-Bear Facebook page.
Build-A-Bear's offer was only available at stores, though its website said the company would hold similar events for online customers in the future.