The Hong Kong-based Counterpoint Research further explained that the premium smartphone segment exponentially grew in India and saw a rise of 19% in 2017 and a 10% rise in the second quarter of 2018 alone. According to Counterpoint Research's Market Monitor service, global smartphone shipments declined 2% to 360 million units annually in Q2 2018, continuing the trend from a decline of 3% in Q1 2018.
With Apple expected to unveil a trio of new iPhones in September, including a budget 6.1-inch LCD variant, the company is all set to reclaim its position in the smartphone market from Huawei in Q3. Apple's share in the premium segment reached its lowest ever 14% due to decline in shipments of its iPhone 8 and iPhone X series.
Ryan Reith, program vice president with IDC's Worldwide Mobile Device Trackers, says that in most markets worldwide, Apple, Samsung, and Huawei are the major players in the ultra-high end ($700+) competition.
Despite poor Galaxy S9 and Galaxy S9 Plus sales, Samsung remained at the top of IDC's figures with 71.5 million shipments, obtaining a 20.9 percent market share for this quarter.
"Consumers remain willing to pay more for premium offerings in numerous markets and they now expect their device to outlast and outperform previous generations of that device which cost considerably less a few years ago", Anthony Scarsella from IDC. The numbers lend Huawei a 15.8% market share, with Apple eating up 12.1%, according to IDC. To negate the slow demand at home, Chinese phonemakers are putting more focus on markets such as India, South East Asia, eastern Europe, the Middle East and Africa where there is still room for expansion.
OnePlus is now increasing its points of sale by launching its offline and exclusive stores across key cities. This makes the company the leader of the Indian premium smartphone segment, and what's remarkable here is the amount of time it took for OnePlus to achieve this.
Samsung captured 34 per cent share of the premium segment. What's notable about Huawei's second-placing is that it is effectively frozen out of the North American market. Apple is also looking to streamline its channel structure in India. The Samsung Galaxy S9+ is a distant second, followed closely by the OnePlus 5T.
The number of units shipped is important, the the profit that devices bring in is more so.