According to preliminary data from the International Data Corporation (IDC), Huawei delivered shipments of 54.2 million units to move into the second position with a record high market share of 15.8%.
Schneemann adds that Huawei is shifting to more value-added models, by launching new flagship smartphones with the latest features. With that said, there has been a shift over the last few months, with Huawei reportedly overtaking Apple in total smartphone shipments.
Huawei grew massively, and while 54.2 million shipments this quarter is still behind Samsung's numbers, the year-over-year change difference is an astonishing 40 percent. While it enjoys lucrative smartphone sales and increasing brand recognition in the European and Asian market, the Chinese company is still struggling to establish a foothold in the US.
"The importance of Huawei overtaking Apple this quarter can not be overstated".
Now leading the massive China smartphone market with a record-high market share of 27% in the second quarter of 2018, its P20/P20 Pro series shone through in the $600-$800 price segment, "helping Huawei build a high profile in the market". A fair chunk of it has been attributed to not just the P20/P20 Pro success but also that of its mid to lower-end Nova phones and the yet-to-be-released here in Australia Honor branded phones.
In terms of technology, shipments of a-Si LCD (including Oxide LCD) handset panels reached 390 million units during the January-June period, seeing their share of the global handset panel shipments drop to 42% from 50% a year earlier.
OnePlus has emerged as the market leader in premium segment of smartphones in India beating Samsung and Apple in the last quarter, according to Economic Times report based on Counterpoint Research data. Apple is expected to bounce back strongly in the next quarter with the launch of its three next-generation iPhone models.
Globally, the top 10 vendors control 79% of the market share, while more than 600 brands are competing for space in the remaining 24%. "Honor, which is already strong in the e-commerce segment, is now adopting a multi-channel strategy through branded stores in the South East Asia market", said Tarun Pathak, Associate Director at Counterpoint Research. "Huawei's exclusion from the us has forced it to work harder in Asia and Europe to achieve its goals".