UFC chief White has already said he is expecting the bout to sell in the region of 2 million pay-per-view buys, meaning it would beat the current record of 1.65 million for McGregor's second fight with Nate Diaz in August 2016.
The announcement was made at a UFC news conference to reveal fight cards running through the end of the year, including the November 3 co-main event between McGregor's heated lightweight rival Nate Diaz and gritty Dustin Poirier.
Considering those factors, putting McGregor and Nurmagomedov anywhere near each other could be like tossing a lit match into a Value-Added Tax of gasoline, but White promises that they'll have everything under control ahead of UFC 229. The 30-year old Irish superstar recently plead guilty to a single violation of disorderly conduct as part of a plea deal that involves no jail time and will not affect McGregor's travel visa.
UFC president Dana White made the announcement during a news conference Friday (Aug. 3), revealing that McGregor-Nurmagomedov would headline UFC 229 at Vegas' T-Mobile Arena.
McGregor and his entourage stormed the Barclays Center loading dock and the Irishman threw a dolly through the bus window in search of Nurmagomedov.
Nurmagomedov (26-0) proceeded to overwhelm Al Iaquinta in Brooklyn to capture the lightweight belt that the UFC had stripped from McGregor.
Nurmagomedov has been one of the pound-for-pound greats of MMA, racking up 10 consecutive victories since joining the UFC.
So should Nurmagomedov and McGregor put pen to paper in the next few days, their bout could very well be announced at the event. It likely won't match 2017's biggest fight in terms of revenue, but it's a far better fight, if you ask me.
"It's time to go, so it's time to go", Diaz said.
After Diaz vacated the presser, he took to Twitter to proclaim he's seemingly changed his mind about making his long-awaited return.