The BMW Group is set to change the driving experience with the BMW Intelligent Personal Assistant: as of March 2019, there will be an intelligent, digital character on board that responds to the prompt "Hey BMW".
German vehicle manufacturer BMW Group has unveiled its own intelligent personal assistant, The service will be launched in March 2019 and respond to the prompt "Hey BMW".
As per the company, its Intelligent Personal Assistant is developed to be compatible with other digital voice assistants like Alexa or Siri in the future, eventually enabling connection with smart speakers in the home as well as smartphones that would enable the vehicle to start and follow other related commands remotely.
BMW has been eyeballing what Apple, Google, and Amazon are doing with their voice-activated assistants and thought that it needed to get in on the game.
BMW says the link-up with BMW's Open Mobility Cloud and the use of artificial intelligence will allow the personal assistant to consistently grow with the user over time.
Regular updates will be released by the manufacturer so the system can expand the range of functions and skills available to the user. For example: seat heating preferences or frequent destinations ("Take me home").
Seeing that the system is contextual-based, the driver can just say, "Hey BMW, I'm feeling cold", in which the BMW Intelligent Personal Assistant will adjust the cabin temperature accordingly. These will go into the portable, digital customer profile, the BMW ID.
The arrival of the BMW Intelligent Personal Assistant also means there is always a real BMW pro on board.
Besides controlling basics such as the audio and climate control system, the IPA will also be able to answer questions such as "How does the High Beam Assistant work?" and "Is the oil level okay?" For instance, "Hey BMW, I feel tired" triggers a vitality program that adjusts the lighting mood, music and temperature, among other things, in order to make the driver feel more awake. One unique feature over other leatest digital assistants is that driver's can give him a name to lend him even greater individuality and personality. Owners will also be alerted about upcoming service inspections.