If that pattern holds this year, then, you should be able to pre-order Apple's latest iPhones by the end of this week, most likely at midnight on Friday (Sept. 14). "We had expected worse iPhone X demand and some pullback in the stock - clearly neither of these two things happened", wrote Goldman analyst Rod Hall. This goes against previous rumors that the largest iPhone would carry the "Max" moniker instead of plus, so take that as you will. The 6.5-inch OLED iPhone and the 5.8-inch OLED iPhone are expected to named as iPhone XS Plus and iPhone XS respectively. Past year reports believed that we'll see an iPhone Pro, but these never materialized.
According to reports, Apple will also launch a cheaper version of the iPhone X design, unifying the entire 2018 iPhone line with the notched screen and Face ID facial recognition, dropping the Touch ID fingerprint scanner and home button. While this particular design choice is said to be on Apple's roadmap, it remains unclear if we'll see it in 2018 or on the Apple Watch Series 5. It comes with a 6.1-inch screen, LCD screen instead of newer OLED technology, and several colors.
The Apple Watch is 3 years old and ready for a light refresh.
On social media, people shared their slightly bewildered thoughts about the naming rumours (which are all unconfirmed at this stage, because we won't officially know what Apple has called the phone until it's released tomorrow). The upgrades will mark the most-significant changes to the Apple Watch since the product was launched in 2014.
Still, Apple has faced tight supply of the new low-priced model due to minor complications fitting backlights for the LCD screen, according to people familiar with the matter. We've known most of the other details of the 2018 iOS tablets for months. Kuo notes that this new iPad Pro will also switch from packing a Lightning port to a USB-C port, with a new 18W USB-C charger included in the box.
New AirPods 2 are coming with AirPower charging mat. Suffice it to say, the next-gen Apple Watch is poised to boost sales even further.