The standard device that would be replacing the iPhone X is said to be called the iPhone Xs, resuming the tradition of having an "s" device cycle after skipping it previous year with the launch of the iPhone 8.
The new models are expected to be called the iPhone XS, iPhone XS Max and iPhone XR, according to Allthings.how, which caught the names in a product sitemap XML file on Apple's site, before it was taken down. The third expected model, the Xr, with a 6.1-inch display, is expected to use lower-cost LCD technology, but look more like last year's iPhone X than the iPhone 8, which itself was a similar design to phones going back to 2014's iPhone 6.
The information was found by ATH hidden within Apple.com and confirms that there will be three new phones: The iPhone XS, iPhone XS Max and a cheaper iPhone XR. According to finder.com.au's Smartphone Upgrade Report 2018, about 8.6 million Australian adults have an iPhone and almost half of them will be keenly watching tomorrow's event to see what Apple has in store.
As usual, the Apple Store went down in advance of the new product announcements.
The rumours even suggest that Apple could come up with an updated version of its budget model the iPhone SE, but, as mentioned, these are only rumours. The prediction is that there will be three models of iPhones apart from the Apple Watches and iPad Pros and so on.
For those who own an Apple TV, they can watch the event using the Apple Events app. Apple notes that to stream the event on an Apple TV via AirPlay it will require an Apple TV (2nd generation or later) with the latest Apple TV software or tvOS.
But it won't just be iPhones, as the fourth series of the popular Apple Watch is also set to be unveiled at the September 12 keynote. Apple notes that the device needs to run iOS 10 or later for streaming the event.
The un-Apple-like move would see the iPad following in the footsteps of the MacBook, which ditched the firm's much-loved MagSafe chargers for USB-C ports in 2016.
With the smartphone market showing little room for growth, Apple has been working to diversify its revenue streams with software, services and other devices including its smartwatch.
FBN's Trish Regan discusses the U.S.
Apple's market capitalization has passed $1 trillion and the company needs to sustain revenue growth.