Apple's brought back the "S" model, which means this model looks largely the same as the X from past year, but the guts of the phone have been beefed up in all the ways you'd expect.
The company also announced a new and improved Apple Watch Series 4 smartwatch, which sports a larger display and slimmer body than its Series 3 predecessor, and a renewed focus on heart health. Sitting in between the iPhone XS (5.8 inches) and iPhone XS Max (6.5 inches), the iPhone XR features a 6.1-inch display with a resolution of 1792x828, with a pixel density of 326ppi.
The iPhone Xr is also splash and water resistant, with a rating of IP67, and will also come in six new finishes: white, black, blue, yellow, coral and the exclusive (PRODUCT) RED edition, which helps raise awareness and inspire action to fight HIV/AIDS.
The iPhone XR will be available starting at $1029 CAD and customers will be able to pre-order iPhone XR beginning Friday, October 19 with availability beginning Friday, October 26.
The strategy has been successful, helping Apple's stock to rise more than 30 percent this year and making it the first publicly traded USA company to hit a market value of more than $1 trillion. This model doesn't have the pressure-sensitive 3D Touch feature as its more expensive siblings, and its display screen contains a lower quality "Liquid Retina" LED display than the "Super Retina" displays. Facial recognition technology has been around on other phones for years, but Apple made it more effective and more secure.
The iPhone Xr comes in three storage configurations: 64GB, 128GB and 256GB. Real-time machine learning is used for augmented reality tasks such as Memoji, Animoji and movie replica scenes.
The iPhone XS is expected to be the "S" version of 2017's iPhone X, with upgraded internals and a similar design.
Both of these phones have huge gorgeous AMOLED displays, dual cameras, fast performance and tons of fancy features. Even with all this power, iPhone XR lasts up to an hour and a half longer than iPhone 8 Plus.
This will be Apple's new flagship phone with a 5.8-inch screen.
Apple's special media event is now in the books and, per usual, there's a whole lot to pore over. This one will cost nearly $1,100, topping last year's iPhone X, which at $1,000 seemed jaw-dropping at the time.
What should I know about the new A12 Bionic processor? Note that you'll need a more recent Apple TV for this app to actually work.
Apple has some new color options for its mainstream iPhone. It predicts average iPhone selling prices will rise by $20.
AirPower Wireless Charging Mat - this was announced quite a while ago, and should have launched in the spring.