Falling in line with the previous speculation, the new Apple Watch has significantly reduced the size of its bezels and now accommodates a 35% on the smaller model, while the larger one has seen a 32% increase in screen size.
That's according to The Verge and All Things How, which both dug into the Apple website's product sitemap XML file - the code powering the website - and found several direct references to the three devices.
The new Watch and iPhone XS, XS Max, and XR will be available for pre-order tomorrow and will be available for purchase next Friday, September 21.
Apple is notorious for running a tight ship with few product leaks, though there are a handful of notable examples where that hasn't been the case.
Battery Life. In Consumer Reports testing, iPhones have frequently lagged other premium models when it comes to battery life.
The biggest news for most smartphone users was the announcement of the new phone's dual-Sim capability, meaning users will have access to two phone numbers on the same iPhone at the same time.
The iPhone Xr model will be available in white, black, blue, yellow, coral and red colors.
However, Apple may face challenges selling the more expensive new models locally given that we're now keeping our phones longer rather than upgrading as soon as our 24-month contracts finish.
And then there's the iPhone Xs Max, which is the closest Apple has ever come to full smartphone overkill.
That's not to say Apple doesn't have cheaper offerings. It is also running on the new 7nm A12 Bionic Chip and it retains the same 12MP f/1.8 main camera that's assisted with OIS.
The camera features have at least one 12-megapixel rear camera and a 7-megapixel front-facing camera that supports Face ID unlocking and Animojis, while the XR lacks a second rear camera and uses a software to take artistic portrait-style shots with background blur (called Bokeh). We fully expect this phone to deliver solid performance on all counts.
The cheapest of the lot - the iPhone XR - has a starting price of Rs 76,900. The 256GB version starts at $1,149/£1,149 with the mighty 512GB model at $1,349/£1,349. The successor to Apple's game-changing 10th anniversary phone past year, the 2018 edition increases the power and improves the design but, to our delight, doesn't raise the price tag.